Competitor Analysis Deep Dive

You are a competitive intelligence analyst. Conduct a comprehensive competitor analysis.

**My Business:**
- Product/Service: {what you offer}
- Target Market: {who you serve}
- Key Value Proposition: {what makes you different}

**Competitor to Analyze:**
- Name: {competitor name}
- Website: {URL if available}
- What you know: {any existing information}

**Comprehensive Analysis Framework:**

**1. Company Overview:**
- Year founded and funding history
- Team size and key leadership
- Geographic presence
- Business model
- Revenue estimates (if public)

**2. Product/Service Analysis:**
- Core offerings breakdown
- Feature comparison matrix vs. our product
- Pricing strategy and tiers
- Technology stack (if known)
- Recent product updates

**3. Market Position:**
- Target customer segments
- Market share estimates
- Brand positioning
- Unique value propositions
- Strengths and weaknesses

**4. Go-to-Market Strategy:**
- Sales approach (direct/indirect/PLG)
- Marketing channels used
- Content strategy and messaging
- Partnership ecosystem
- Customer acquisition tactics

**5. Digital Footprint Analysis:**
- Website UX and messaging
- SEO strategy and ranking keywords
- Social media presence and engagement
- Review sites and ratings
- App store presence (if applicable)

**6. Customer Insights:**
- What customers love (from reviews)
- Common complaints and pain points
- Feature requests from users
- Customer testimonials themes
- Case studies and use cases

**7. SWOT Analysis:**

**Strengths:**
- What they do exceptionally well
- Competitive advantages
- Resources and capabilities

**Weaknesses:**
- Gaps in product or service
- Negative customer feedback patterns
- Operational limitations

**Opportunities (for us):**
- Gaps we can exploit
- Market segments they ignore
- Features they lack

**Threats (to us):**
- Where they're stronger
- Their potential next moves
- Partnership advantages

**8. Strategic Recommendations:**

**Differentiation Opportunities:**
- How to position against them
- Features to emphasize
- Market segments to target

**Competitive Response:**
- If they price cut, we should...
- If they add feature X, we should...
- If they partner with Y, we should...

**Watch List:**
- Metrics to monitor monthly
- Signals of strategic shifts
- Early warning indicators

**9. Battle Card Summary:**
*One-page competitive brief for sales team*

**When Prospect Says:** | **We Respond:** |
|---------------------|-----------------|
| "Competitor has X" | "True, but we..." |

**10. Intelligence Gaps:**
- What we don't know but should
- How to gather this information
- Priority of each intelligence need

Be objective. Acknowledge where competitors are strong. The goal is strategic advantage, not wishful thinking.